On January 24, students of our university attended an educational lecture "People's Herald" in honor of the 105th anniversary of the newspaper "Kazakhstanskaya Pravda" in the city library No. 20.
It was expected that the speakers would tell about the history of the publication, but they shared something more important - experience. After a short introductory speech by a member of the Union of Journalists of Kazakhstan Meruert Mauletkyzy and a journalist of "Kazakhstanskaya Pravda" Dina Ustinenko, the lecture smoothly turned into a discussion, during which our future journalists and PR specialists discussed pressing issues, problems and prospects in the media.
First of all, Dina Ustinenko drew attention to the fact that "Kazakhstanskaya Pravda" is one of the main newspapers in the country, which provides truthful information. The editorial board does not pursue a commercial goal, but rather a desire to inform people, ensuring a balance between positive and negative news. According to the journalist, it is extremely important not to present only the negative aspects of life in the country, because this can harm society and create unnecessary panic. Instead, it is necessary to talk about inspiring personalities who can become motivators for others.
Dina, having 25 years of experience in journalism, singled out work in a print publication as the main one for any universal specialist in the media. Having materials published in newspapers behind, it is easier to adapt to television. Otherwise, a person accustomed to a picture on the screen will not be able to accurately describe what is happening. Dina remembered how her teacher Oleg Kvyatkovsky sent her, a student, to write a report. Proud of her work, she submitted the material, but instead of praise, she heard: "I don't smell the river." It seems like a small thing, but in fact it is an integral detail, from many of which a complete picture is built, immersing readers in the center of events.
The discussion also touched on the challenges of the technological age. Social networks have made people's attention more scattered, which has made it more difficult to hold it, especially in the context of short videos with a quick dopamine effect on TikTok and Instagram. In this regard, Kazakhstanskaya Pravda does not strive to attract a mass audience with the help of loud headlines. Instead, the editorial team focuses on educating a thinking, intellectual reader through high-quality and objective information.
The speech of the next speaker, photojournalist Yuri Bekker, was devoted to the importance of coordinated work between a journalist and a photojournalist. Only in tandem with Dina Ustinenko is it possible to create truly outstanding works. Visual content is as important as text.
At the end of the lecture, the students were full of inspiration, because they received not only useful advice, but also vivid examples of a professional approach to their work. And the most important of them are courage, the ability to step over oneself. And in order to create a quality text, you need to either talk about what no one has talked about, or find new, unique ways of presenting familiar topics.
The lecture was undoubtedly useful for young journalists. It became not just a monologue of speakers about the newspaper "Kazakhstanskaya Pravda", but a whole inspiring master class. We hope that in the future, students will attend such events more often and get to know their own specialties better.
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