Tourism

Department of International Tourism Management

About the program

Field of study: 6В111 Service sphere

Group of educational programs: В091 – Tourism

Code of the educational program: 6В11101 Tourism

Academic Degree: Bachelor in Service sphere

5 th place in the 2023 IAAR Rankings.

Member of international and national associations:

EURHODIP –The Leading Hotel School in Europe (Belgium)

KTA – Kazakhstan Tourism Association

KAH&R - Kazakhstan Association of Hotels and Restaurants   

 The uniqueness of EP "6B11101 Tourism" is in:

• accumulation of actual professional competences;
• modernization of the educational process by introducing educational training programs developed on the basis of own scientific results with the participation of employers, leading domestic and foreign professors and scientists;
• high level of language training;
• focusing the content of the program on the development of entrepreneurial, research and management competences;
• professional practice at the enterprises of tourism and hospitality industry of RK and abroad.

Training of specialists in the following areas:

The main objectives of Bachelors in the field of services on the EP 6B11101 Tourism are as follows:

• study basic principles and methods of organizing tourism activities;
• acquire knowledge about the tourism potential of various countries;
• master skills of planning and development of tourist routes and programs, taking into account the historical and cultural heritage of the country, socially significant problems of domestic and international tourism;
• study technologies and marketing tools in the field of tourism to attract customers and promote tourism services;
• master skills of organization and management of tourism enterprises, including tour operator and travel agent activities, hotel and restaurant business;
• analyze tourism market and its trends to make business and management decisions;
• apply methods and strategies necessary to plan and organize successful events;
• apply methods of making effective management decisions to improve financial stability, justification of economic feasibility of opening a tourist and hotel business enterprise.

Internship:

• travel agencies and tour operator companies
• tourist information centres of Almaty and the Republic of Kazakhstan
• restaurants and hotel complexes in Almaty and the Republic of Kazakhstan
• sanatoriums and resorts in Almaty and the Republic of Kazakhstan
• hotel and restaurant complexes in Turkey, Greece and China

Academic mobility:

1. Inholland University of Applied Science / Netherlands /
2. University of Insubria, Italy
3. Hanze University of Applied Sciences / Netherlands /
4. Information Systems Management Institute / Latvia /
5. Baltic International Academy / Latvia /
6. Kastamonu University / Turkey /
7. Antalya Tourism Academy / Turkey/
8. Management Development Institute of Singapore in Tashkent / Uzbekistan /
9. Ankara Hacı Bayram Veli University /Turkey/

Sphere of professional activity:

• public and private companies involved in the tourism and restaurant-hotel business;
• tour operators and travel agencies:
• service sector enterprises related to the organization of hospitality (restaurants, hotels and other structures);
• public administration bodies related to the organization of tourism business (ministries, akimats, their regional divisions and structures);
• national and international organizations regulating the hospitality industry, hotels, sanatorium and resort establishments;
• advertising agencies engaged in promoting tourism and hospitality services to domestic and foreign markets;
• graduates of EP 6B11101 "Tourism" can continue their studies in the master's degree in EP 7M11111 "Tourism"

Employment of graduates of EP 6B11102 RHB:  

• innovation manager (in hotel business);
• BigData analyst (in the field of tourism);
• online Travel Product Promotion Manager;
• designer of tourist and recreational areas;
• developer of a tourist route navigator;
• ethno-tourism manager;
• brand manager of tourist destinations;
• medical (accessible) tourism manager;
• safe tourism manager;
• employees / heads of tourism department in local executive authorities;
• heads of various services of tourism, hotel and restaurant complexes;
• event organizers, sales managers, brand managers in the hospitality industry;
• managers in agencies engaged in the promotion of hotel and restaurant services for domestic and international markets;
• international and domestic tourism managers;
• event organizers;
• marketing specialists and heads of marketing departments of hospitality industry enterprises.

Opportunity to study a foreign language (English) according to the Common European Framework of Reference for Languages (CEFRL – Common European Framework of Reference for Languages) and optional second foreign language, available for a fee.

Profile subjects:

For school graduates: Geography + Foreign language

Minimum score: for paid enrollment -65,

for participation in the educational grant competition -80
For college graduates: Geography + Organization of tourism activities

for participation in the educational grant competition - 25,

For paid enrollment - interview