The uniqueness of OP 6B04103 - Management and Marketing" lies in the integration of actual professional competences and modernisation of the educational process by implementing the educational curriculum 6B04103 - Management and Marketing, developed on the basis of scientific research with the participation of experts: employers, leading domestic and foreign scientists.
Category: Entrants
Department of Management and Marketing
Field of study: 6B041 Business and management
Group of educational programmes: B044 Management and administration
Cipher of educational programme: "6B04103 - Management and Marketing".
Academic degree: Bachelor's degree in Management
Scope of professional activity:
- public and private business management companies;
- production enterprises and structures;
- innovation development manager;
- research organisations engaged in studying the problems of management and marketing development;
- state administration bodies related to business organisation (ministries, akimats, their regional subdivisions and structures);
- marketing departments in the sphere of production and services of various sectors of Kazakhstan's economy;
- advertising agencies engaged in the promotion of goods and services in the field of business.
According to the results of the rating of NPP Atameken in 2024 the educational programme 6B04103 - Management and Marketing took the 2nd place in the Republic of Kazakhstan.
Academic mobility: Within the framework of the Bologna Process, students actively participate in academic mobility programmes and are participants of student exchange programmes with the University of Fribourg - Switzerland, IULM - Italy, Artevelde University of Applied Sciences (Belgium).
The opportunity to study a foreign language (English) according to the Common European Framework of Reference for Languages (CEFR) and a second foreign language of choice on a paid basis.
Profile subjects: Geography + Maths
Minimum score: for paid department -65,
for participation in the grant competition -80
For college graduates: History + basics of management and basics of marketing
Minimum score: for participation in the grant competition -25,
For fee-paying department – interview
Training of specialists in the following areas:
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